Tectonic Deliver CITV’s Share A Story Competition

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Tectonic Interactive provided the 2016 Share A Story competition to CITV. Young winners worked with Michael Rosen.

CITV’s Share A Story is a creative writing and drawing competition. It gave kids a chance to let loose their imaginations. Children, aged between 5 and 12, submitted stories which were short-listed for a public vote.

Children’s Author and Poet, Michael Rosen, is the Share a Story ambassador. The winners won a once in a life-time opportunity to work with Michael to develop their stories in a special writing workshop in London.

Tectonic Interactive provided the service to enable a winner to be decided by the public in each age category.

The Winners from each age group are here.

An interview with Michael Rosen

Finalists at the Broadcast Digital Awards 2016

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Tectonic Interactive, along with ITV and Tellybug, just missed out on the award for “Best Digital Programme Support” at the 2016 Broadcast Digital Awards.

In 2015, ITV online ramped up ‘I’m A Celebrity’s digital campaign with the goal of increasing digital engagement by 20% year on year. This included the creation of a strong visual identity for social media platforms, tailoring content to appropriate platforms to maximise impact, increasing playalong and social interaction and enabling in-app voting.Broadcast Magazine

The campaign was a huge success. In the first show one million viewers opened the app to place votes.

Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.

In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.

The Tectonic voting platform enabled the unprecedented numbers of viewers to vote via the app. Thanks to Broadcast Magazine for the nomination.

“I’m A Celebrity .. Get Me Out Of Here!” 2015 – ITV breaks new records for in-app voting

I'm A Celeb

For the very first time viewers voted for free on the brand new I’m A Celebrity… Get Me Out Of Here! App and the level of audience interaction hit a record number.

One million viewers opened the app to place votes on the first show.

Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.

In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.

The key to success was the scale and resilience of the Tectonic voting platform which enabled unprecedented numbers of viewers to vote on the Bushtucker trials and to save their favourite contestants.

As the Tectonic platform handles millions of users simultaneously and scales to handle sudden surges of activity, it supported the public vote and provided the validated accurate vote result in real-time to Ant and Dec live on-air.

The in-app free voting levels were phenomenal. I am delighted that, with our partners at Tectonic, we were able to support unprecedented levels of voting to bring our viewers even closer to the action.Ann Cook, ITV’s Director of Interactive

This was fantastic. The huge level of viewer interaction via in-app voting shows that there is a win/win/win for the viewers, the production team and for the show’s sponsors. I am proud of the team and it’s a real pleasure working with such an innovative broadcaster.”Andy Shaw, Tectonic Interactive’s CEO

Introducing the all-new I’m A Celebrity… app!

ITV’s Rugby World Cup App Launches with Tectonic In-Game Voting

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ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.

The award-winning Tectonic Platform is powering in-game voting and ad-sychronisation.

ITV’s free iOS and Android app will give users the opportunity to vote as to whether a try should be allowed or not during Television Match Official decisions – live during match broadcasts. The app also provides the latest news from the tournament, pundit analysis and video highlights, along with a penalty-kicking game.

Ads and promotions from app sponsors Land Rover and Scottish Southern Electricity are integrated into the real-time interactivity encouraging brand engagement from rugby fans.

Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.

The live voting is central to the proposition and we selected Tectonic Interactive because of their track record for reliability during live events.

Tectonic have made the introduction of live interaction into the app easy and straight-forward.ITV online product manager, Ashley Fletcher

Download ITV’s free Rugby World Cup 2015 app

UPDATE: World-Wide Winners at IBC Innovation Awards 2015

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Tectonic Interactive, along with Channel 4, Endemol and Chunk, are awarded this year’s IBC Innovation Awards for Content Creation.

To quote IBC
“Three very different projects were contesting the award for most innovative project in content creation, embracing social media, local radio and sports oversight. The winning entry is the UK’s Channel 4 and its talent contest The Singer Takes it All. This was entirely dependent on an app, first to allow the contestants to audition karaoke-style, then for realtime voting on live shows to choose a winner. It was a witty and engaging way to recreate the excitement of live television. Technology partners were Tectonic Interactive, Chunk Digital, Endemol and Electoral Reform Society.”

We are proud to have developed the live interactive technology for the world’s first real-time interactive show. Being recognised by IBC as the most innovative projects out of 170 countries is truly fantastic.Andy Shaw, Tectonic Interactive’s CEO

IBC2015 Announce Innovation Awards Shortlist

Double Award Win at Broadcast Digital Awards 2015

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Best Multiplatform Project

Thanks to everyone! Tectonic Interactive, along with Channel 4, Endemol and Chunk, win TWO awards at the 2015 Broadcast Digital Awards for “Best Multiplatform Project” and “Best App”.

We’re really proud to have been selected by our peers in the industry and to have worked with such a great team.

One judge described it as “The best example yet of using the power of online to drive a TV viewing experience”

“Brilliant digital innovation” was how Channel 4 Chief Creative Officer, Jay Hunt, described the format.

Up against stiff competition, various judges were impressed by the immersive experience and the integral role the technology played in the show. “A truly cross-platform, engaging and fun app that allowed the audience to play a part in the programme”

Thanks everyone – it was a really great team effort!

Broadcast Digital Awards Winners and Finalists

Lorraine’s High Street Fashion Awards launched by ITV’s Partner, Tectonic Interactive

Lorraine

The High Street Fashion Awards have been launched on ITV’s popular morning show, Lorraine.

Click here to vote

ITV have selected their online interactive platform partner, Tectonic Interactive to provide the voting service. the vote runs from Monday 11th may to 12.00 noon on Monday 18th May 2015.

It is key for ITV to have robust and reliable platforms when asking the viewing public to interact with our shows. Tectonic have proven themselves to be reliable and consistent in developing this platform.Ann Cook, Director of ITV Interactive

ITV, quite rightly, has exacting standards to ensure that a high profile and popular vote works seamlessly. Following the successful introduction of in-app voting for The X Factor, we are delighted to provide a new service, web voting, for Lorraine’s High Street Fashion AwardsAndy Shaw, Tectonic Interactive’s CEO

About Lorraine’s High Street Fashion Awards

More details on Lorraine’s High Street Fashion Awards 2015

“Best App” Finalist for Broadcast Digital Awards 2015

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Tectonic Interactive, along with Channel 4, Endemol and Chunk, are finalists for the 2015 Broadcast Digital Awards for “Best App”.

The app for the world’s first truly interactive show, “The Singer Takes It All” has been short-listed for this years Broadcast Digital Awards. Results will be announced on 24th June 2015.

Tectonic Interactive provided the technology which managed live interaction from 100,000s of viewers via the app.

Using the app, the home audience determined the outcome of contestants as they sang live – contestants were propelled forward towards the gold zone or ejected backwards in response to their popularity.

The new entertainment format launched with a record 15% of the audience interacting live with the show. Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”.

To see all finalists.
For details on “The Singer Takes It All”.

Nominated For Digital Creativity by BAFTA

BAFTA awards on show

Tectonic Interactive, along with Channel 4, Endemol and Chunk, have been nominated for the 2015 BAFTA Awards for digital creativity.

The nomination reflects the ground-breaking nature and success of Channel 4’s “The Singer Takes It All” – the world’s first truly interactive show where viewers decide the fate of contestants as they perform.

The new entertainment format launched to a live audience of 991,000 with a record 15% of the audience interacting live with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”. It was the first show where viewers saw a pay-off instantly on screen. It was truly the first of its kind.

“THE REAL-TIME TV VOTING PLATFORM, PROVIDED BY TECTONIC INTERACTIVE, HANDLED A PEAK OF 22,000 VOTES PER SECOND FROM 142,000 APP USERS. IN TOTAL 2.4 MILLION VOTES WERE CAST THROUGHOUT THE HOUR LONG SHOW.””

For more all BAFTA nominations click here.

BBC’s Eastenders “Who Killed Lucy Beale?” Competition Run on Tectonic Platform

BBC Eastenders

Tectonic Interactive provides high-capacity competition service for the BBC’s “Who Killed Lucy Beale?” competition

EastEnders fans have been glued to one of soapland’s biggest ever mysteries since Good Friday 2014. They used their detective skills in an online competition to win a tour of Albert Square as the storyline heads towards its climax this month, during EastEnders 30th Anniversary week.

The competition was widely promoted on-air, online and via social media utilising the Tectonic platform.

If you know the answer, sorry, the competition is now closed.

“The BBC selected Tectonic Interactive to provide the online competition service, hosted on the award-winning Tectonic platform. The service was designed to handle the peaks of traffic experienced during the live shows and conform with the rigorous BBC policy on data protection and compliant winner selection.”