February 15, 2015 admin

BBC’s Eastenders “Who Killed Lucy Beale?” Competition Run on Tectonic Platform

BBC Eastenders

Tectonic Interactive provides high-capacity competition service for the BBC’s “Who Killed Lucy Beale?” competition

EastEnders fans have been glued to one of soapland’s biggest ever mysteries since Good Friday 2014. They used their detective skills in an online competition to win a tour of Albert Square as the storyline heads towards its climax this month, during EastEnders 30th Anniversary week.

The competition was widely promoted on-air, online and via social media utilising the Tectonic platform.

If you know the answer, sorry, the competition is now closed.

“The BBC selected Tectonic Interactive to provide the online competition service, hosted on the award-winning Tectonic platform. The service was designed to handle the peaks of traffic experienced during the live shows and conform with the rigorous BBC policy on data protection and compliant winner selection.”

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