The Tectonic Platform enables live voting and real-time audience polling for Big Brother UK
Following the success of in-app voting via iOS in 2014, voting was added to the Android app for the January 2015 launch of Celebrity Big Brother.
Via the app, home viewers can now vote to save or evict contestants throughout the series of Celebrity Big Brother on the most popular mobile platforms. In addition, live polling enables the home audience to give their views on issues of the day.
The Tectonic platform is used for both voting and polling on iOS and Android for Big Brother and Celebrity Big Brother.
“We introduced live polling and paid in-app voting for Big Brother in summer 2014 using Tectonic Interactive’s platform and, by popular request, we have now extended this to Android.
Tectonic are technically and operationally flawless when handling large-scale interaction and they continue to support Channel 5 with new strategic initiatives.””Melissa Goodwin, Head of Commercial Partnerships, Channel 5