Tectonic Interactive, along with ITV and Tellybug, just missed out on the award for “Best Digital Programme Support” at the 2016 Broadcast Digital Awards.
In 2015, ITV online ramped up ‘I’m A Celebrity’s digital campaign with the goal of increasing digital engagement by 20% year on year. This included the creation of a strong visual identity for social media platforms, tailoring content to appropriate platforms to maximise impact, increasing playalong and social interaction and enabling in-app voting.Broadcast Magazine
The campaign was a huge success. In the first show one million viewers opened the app to place votes.
Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.
In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.
The Tectonic voting platform enabled the unprecedented numbers of viewers to vote via the app. Thanks to Broadcast Magazine for the nomination.