Tectonic Interactive Delivers BBC’s ‘Plastics Action’ Initiative as Part of ‘Plastics Watch’


Tectonic Interactive is proud to provide a new public participation site, Plastics Action, for the BBC. The website is part of a BBC initiative to enable the whole of the UK to become Plastics Action heroes by choosing one (or more) of five suggested actions to reduce their plastic footprint. Chosen in consultation with leading organisations in the field, the five small changes that can make a big difference are starting to use a re-useable bottle, coffee cup, straw, lunch box or shopping bag. Audiences can also take part by making their own suggestions. During this initiative the BBC will gather information from across the UK, broken down by age range and region, in order to see what individuals are doing through the Plastics Action website, which has been produced in partnership with The Open University. Tectonic Interactive will be working with the BBC and the Open University to bring the data to life and show people how they are making a difference.

The initiative forms part of the BBC’s Plastics Watch campaign, including new programme commissions and digital content, as part of a pan-BBC initiative looking at the changes happening across the UK and the wider world in tackling plastic pollution, following the huge global impact of Blue Planet II.

In a short film launching Plastics Watch released by the BBC, Sir David Attenborough says: “We hoped that Blue Planet II would open people’s eyes to the damage that we are doing to our oceans and the creatures that live in them. I’ve been absolutely astonished at the result that that programme has had. I never imagined there would be quite so many of you who would be inspired to want change. The strength of your response has not gone unnoticed in the corridors of power, or in business boardrooms. The actions of any just one of us may seem to be trivial and to have no effect. But the knowledge that there are thousands, hundreds of thousands of people who are doing the same thing – that really does have an effect – so please join us.

Andy Shaw, CEO Tectonic Interactive said “We were delighted that the BBC chose the Tectonic voting platform for such an important initiative. We love to provide innovative and robust solutions to support mass participation and we expect a great response from the public.



For the fourth season in a row Tectonic were chosen to successfully deliver in-app voting for The Voice Australia

Results this year broke records for the show, with over a million votes cast during the grand final vote, and a peak of over 7,000 votes per second during an Instant Save event, which is a record in the Australian market

Kate Bolas (Commercial Manager ITV Studios Australia) ‘We rely on the Tectonic team to deliver the central voting component of the format, and yet again they delivered for us, and were a pleasure to work with’.

ITV Technology awards for Tectonic Mass Voting and Interaction platform

Award for Tectonic Interactive from ITV

On 7th February, ITV Technology invited suppliers and partners to London Television Centre to their ‘ITV Insiders’ event. ITV newsreader, Alistair Stewart OBE gave awards to three of ITV suppliers for their unique contribution.

We were honoured to receive one of these awards for the services we provide to ITV. They include the Tectonic Mass Voting and Interaction platform, competition services and the Viewer Support Portal.

Alistair Stewart said:
“Tectonic continuously provide outstanding support, are fantastic partners and advocates for ITV, and constantly deliver on time and always on budget, living the ITV business in every way. They always work to the highest standards that are demanded within Interactive’s highly regulated environment, meeting every challenge with meticulous detail.”

Thanks to the ITV team for this award, you are a pleasure to work with. Oh, and the Tectonic team really appreciate being appreciated.

Tectonic Deliver CITV’s Share A Story Competition

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Tectonic Interactive provided the 2016 Share A Story competition to CITV. Young winners worked with Michael Rosen.

CITV’s Share A Story is a creative writing and drawing competition. It gave kids a chance to let loose their imaginations. Children, aged between 5 and 12, submitted stories which were short-listed for a public vote.

Children’s Author and Poet, Michael Rosen, is the Share a Story ambassador. The winners won a once in a life-time opportunity to work with Michael to develop their stories in a special writing workshop in London.

Tectonic Interactive provided the service to enable a winner to be decided by the public in each age category.

The Winners from each age group are here.

An interview with Michael Rosen

Finalists at the Broadcast Digital Awards 2016

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Tectonic Interactive, along with ITV and Tellybug, just missed out on the award for “Best Digital Programme Support” at the 2016 Broadcast Digital Awards.

In 2015, ITV online ramped up ‘I’m A Celebrity’s digital campaign with the goal of increasing digital engagement by 20% year on year. This included the creation of a strong visual identity for social media platforms, tailoring content to appropriate platforms to maximise impact, increasing playalong and social interaction and enabling in-app voting.Broadcast Magazine

The campaign was a huge success. In the first show one million viewers opened the app to place votes.

Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.

In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.

The Tectonic voting platform enabled the unprecedented numbers of viewers to vote via the app. Thanks to Broadcast Magazine for the nomination.

“I’m A Celebrity .. Get Me Out Of Here!” 2015 – ITV breaks new records for in-app voting

I'm A Celeb

For the very first time viewers voted for free on the brand new I’m A Celebrity… Get Me Out Of Here! App and the level of audience interaction hit a record number.

One million viewers opened the app to place votes on the first show.

Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.

In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.

The key to success was the scale and resilience of the Tectonic voting platform which enabled unprecedented numbers of viewers to vote on the Bushtucker trials and to save their favourite contestants.

As the Tectonic platform handles millions of users simultaneously and scales to handle sudden surges of activity, it supported the public vote and provided the validated accurate vote result in real-time to Ant and Dec live on-air.

The in-app free voting levels were phenomenal. I am delighted that, with our partners at Tectonic, we were able to support unprecedented levels of voting to bring our viewers even closer to the action.Ann Cook, ITV’s Director of Interactive

This was fantastic. The huge level of viewer interaction via in-app voting shows that there is a win/win/win for the viewers, the production team and for the show’s sponsors. I am proud of the team and it’s a real pleasure working with such an innovative broadcaster.”Andy Shaw, Tectonic Interactive’s CEO

Introducing the all-new I’m A Celebrity… app!

ITV’s Rugby World Cup App Launches with Tectonic In-Game Voting

App promo

ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.

The award-winning Tectonic Platform is powering in-game voting and ad-sychronisation.

ITV’s free iOS and Android app will give users the opportunity to vote as to whether a try should be allowed or not during Television Match Official decisions – live during match broadcasts. The app also provides the latest news from the tournament, pundit analysis and video highlights, along with a penalty-kicking game.

Ads and promotions from app sponsors Land Rover and Scottish Southern Electricity are integrated into the real-time interactivity encouraging brand engagement from rugby fans.

Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.

The live voting is central to the proposition and we selected Tectonic Interactive because of their track record for reliability during live events.

Tectonic have made the introduction of live interaction into the app easy and straight-forward.ITV online product manager, Ashley Fletcher

Download ITV’s free Rugby World Cup 2015 app

UPDATE: World-Wide Winners at IBC Innovation Awards 2015


Tectonic Interactive, along with Channel 4, Endemol and Chunk, are awarded this year’s IBC Innovation Awards for Content Creation.

To quote IBC
“Three very different projects were contesting the award for most innovative project in content creation, embracing social media, local radio and sports oversight. The winning entry is the UK’s Channel 4 and its talent contest The Singer Takes it All. This was entirely dependent on an app, first to allow the contestants to audition karaoke-style, then for realtime voting on live shows to choose a winner. It was a witty and engaging way to recreate the excitement of live television. Technology partners were Tectonic Interactive, Chunk Digital, Endemol and Electoral Reform Society.”

We are proud to have developed the live interactive technology for the world’s first real-time interactive show. Being recognised by IBC as the most innovative projects out of 170 countries is truly fantastic.Andy Shaw, Tectonic Interactive’s CEO

IBC2015 Announce Innovation Awards Shortlist

Double Award Win at Broadcast Digital Awards 2015


Best Multiplatform Project

Thanks to everyone! Tectonic Interactive, along with Channel 4, Endemol and Chunk, win TWO awards at the 2015 Broadcast Digital Awards for “Best Multiplatform Project” and “Best App”.

We’re really proud to have been selected by our peers in the industry and to have worked with such a great team.

One judge described it as “The best example yet of using the power of online to drive a TV viewing experience”

“Brilliant digital innovation” was how Channel 4 Chief Creative Officer, Jay Hunt, described the format.

Up against stiff competition, various judges were impressed by the immersive experience and the integral role the technology played in the show. “A truly cross-platform, engaging and fun app that allowed the audience to play a part in the programme”

Thanks everyone – it was a really great team effort!

Broadcast Digital Awards Winners and Finalists

Lorraine’s High Street Fashion Awards launched by ITV’s Partner, Tectonic Interactive


The High Street Fashion Awards have been launched on ITV’s popular morning show, Lorraine.

Click here to vote

ITV have selected their online interactive platform partner, Tectonic Interactive to provide the voting service. the vote runs from Monday 11th may to 12.00 noon on Monday 18th May 2015.

It is key for ITV to have robust and reliable platforms when asking the viewing public to interact with our shows. Tectonic have proven themselves to be reliable and consistent in developing this platform.Ann Cook, Director of ITV Interactive

ITV, quite rightly, has exacting standards to ensure that a high profile and popular vote works seamlessly. Following the successful introduction of in-app voting for The X Factor, we are delighted to provide a new service, web voting, for Lorraine’s High Street Fashion AwardsAndy Shaw, Tectonic Interactive’s CEO

About Lorraine’s High Street Fashion Awards

More details on Lorraine’s High Street Fashion Awards 2015