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26 Mar 2015
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Nominated For Digital Creativity by BAFTA

Sticky Post By On March 26, 2015

BAFTA awards on show

Tectonic Interactive, along with Channel 4, Endemol and Chunk, have been nominated for the 2015 BAFTA Awards for digital creativity.

The nomination reflects the ground-breaking nature and success of Channel 4’s “The Singer Takes It All” – the world’s first truly interactive show where viewers decide the fate of contestants as they perform.

The new entertainment format launched to a live audience of 991,000 with a record 15% of the audience interacting live with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”. It was the first show where viewers saw a pay-off instantly on screen. It was truly the first of its kind.

“THE REAL-TIME TV VOTING PLATFORM, PROVIDED BY TECTONIC INTERACTIVE, HANDLED A PEAK OF 22,000 VOTES PER SECOND FROM 142,000 APP USERS. IN TOTAL 2.4 MILLION VOTES WERE CAST THROUGHOUT THE HOUR LONG SHOW.””

For more all BAFTA nominations click here.

15 Feb 2015
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BBC’s Eastenders “Who Killed Lucy Beale?” Competition Run on Tectonic Platform

Sticky Post By On February 15, 2015

BBC Eastenders

Tectonic Interactive provides high-capacity competition service for the BBC’s “Who Killed Lucy Beale?” competition

EastEnders fans have been glued to one of soapland’s biggest ever mysteries since Good Friday 2014. They used their detective skills in an online competition to win a tour of Albert Square as the storyline heads towards its climax this month, during EastEnders 30th Anniversary week.

The competition was widely promoted on-air, online and via social media utilising the Tectonic platform.

If you know the answer, sorry, the competition is now closed.

“The BBC selected Tectonic Interactive to provide the online competition service, hosted on the award-winning Tectonic platform. The service was designed to handle the peaks of traffic experienced during the live shows and conform with the rigorous BBC policy on data protection and compliant winner selection.”

29 Jan 2015
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Celebrity Big Brother Successfully Launches Voting on Android and iOS

Sticky Post By On January 29, 2015

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The Tectonic Platform enables live voting and real-time audience polling for Big Brother UK

Following the success of in-app voting via iOS in 2014, voting was added to the Android app for the January 2015 launch of Celebrity Big Brother.

Via the app, home viewers can now vote to save or evict contestants throughout the series of Celebrity Big Brother on the most popular mobile platforms. In addition, live polling enables the home audience to give their views on issues of the day.

The Tectonic platform is used for both voting and polling on iOS and Android for Big Brother and Celebrity Big Brother.

“We introduced live polling and paid in-app voting for Big Brother in summer 2014 using Tectonic Interactive’s platform and, by popular request, we have now extended this to Android.

Tectonic are technically and operationally flawless when handling large-scale interaction and they continue to support Channel 5 with new strategic initiatives.””Melissa Goodwin, Head of Commercial Partnerships, Channel 5

For more details and to get the app, click here

16 Dec 2014
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BBC’s Strictly Come Dancing Competition run by Tectonic

Sticky Post By On December 16, 2014

Screen Shot 2014-12-02 at 16.19.41

Tectonic Interactive provides high-capacity competition service for the BBC’s Strictly Come Dancing

Earlier this month the BBC gave away a pair of tickets to the live final of Strictly Come Dancing. Viewers were invited to enter the competition online via the Strictly Come Dancing website.

“The BBC selected Tectonic Interactive to provide the online competition service, hosted on the award-winning Tectonic platform. The service was designed to handle the peaks of traffic experienced during the live shows and conform with the rigorous BBC policy on data protection and compliant winner selection.”

09 Dec 2014
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The X Factor dominates digital platforms

Sticky Post By On December 9, 2014

the-x-factor-logo

Tectonic Interactive helps ITV dominate digital platforms – Highest ever app downloads and viewer interactivity

The X Factor continues to break new records on digital platforms, broadcaster ITV and co-producers FremantleMedia and SYCO Entertainment announced today.

“Offering our viewers the chance to vote for free, within The X Factor app, has driven audience engagement with this year’s show to brand new levels across the live broadcast and beyond.

This incredible level of interaction has proven that fans really do want to engage with live shows in new and exciting ways and we’re excited to be able to continue to innovate, with our production partners, to make this easier than ever before.”Ann Cook, Director of ITV Interactive

As the series heads into its star-studded live final at SSE Wembley Arena this Saturday and Sunday, the show has enjoyed some of the biggest ever engagement numbers on key digital platforms.

The award-winning app, sponsored by Domino’s, has been downloaded more than 2.4 million times during this series alone, up more than 56% from last year. User sessions numbered 37.4 million, up a massive 83% from last year. The most popular app features were free voting and contestant profiles – both new additions for this series. In-app voting was developed by Tectonic Interactive for ITV and FremantleMediaUK Interactive and in partnership with the app developer Tellybug.

“The innovations we introduced this year, such as free voting and contestant profiles, proved really popular with our fans and we couldn’t be more pleased with the results.”Kat Hebden, Head of Digital, FremantleMedia UK Interactive

“The voting app has also revolutionized the way in which the audience can engage with the brand and is something that we look forward to building on in 2015.”Mark Brittain, Global Head of Commercial, Syco Entertainment

It is great to see The X Factor audience voting en masse since the introduction of free in-app voting.

ITV are an innovative broadcaster with exacting standards and the clarity of vision of their interactive team makes it a pleasure to work together.Andy Shaw, Tectonic Interactive’s CEO

For the full ITV Press Release, please click here

21 Nov 2014
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“Best Entertainment App” Award

Sticky Post By On November 21, 2014

Appsters

The Singer Takes It All wins the “Best Entertainment App”

Recognising app excellence and innovation across the ecosystem, the annual Appsters Awards took place in the O2 Arena on Wednesday 12th November hosted by comedian John Robins.

The Singer Takes It All was the world’s first truly interactive show which ran on Channel 4 throughout August 2014. It demonstrated that real-time interaction is both technically possible, at scale, and makes compelling TV. Viewers simply had to press a button on their app, to then see the pay-off on screen just seconds later. The 15% audience engagement level was a new record.

On the first show, 15% of the audience interacted with the show – a record for Channel 4 and Uk television.
2.4 million votes were cast by more than 142,000 viewers.

The show was developed by Endemol, live voting was developed on the award-winning Tectonic Platform and the app was developed by Chunk Games.

10 Oct 2014
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BBC Sport launches Live Voting in-app

Sticky Post By On October 10, 2014

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The BBC launches voting with instant results across BBC Sports.

Following on from the popularity of viewer and listener voting on issues ranging from where Wayne Rooney should play to the best goal of the World Cup, live results voting is now available on BBC Live Pages and in the BBC Sport app.

The BBC uses the Tectonic Platform to run votes across it’s entire sports coverage, ranging from the Ryder Cup to the Premier League.

With the new service, BBC Sport journalists can set up new votes in seconds and results are published in real-time.

02 Oct 2014
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Free voting introduced to The X Factor app

Sticky Post By On October 2, 2014

XF Free Vote

This year The X Factor fans can vote for free for the first time in the show’s history via App, available for iOS and Android smartphones and tablets.
The App is free and so is the brand new voting element.

ITV’s broadcast interactive partner, Tectonic Interactive, has developed the voting service which enables home viewers to vote quickly and easily via their apps.

The service is highly scaled in anticipation of a great response from the home audience. This is another example of ITV working with Tectonic Interactive to create new opportunities for ITV viewers to engage with their favourite show.

If you don’t yet have the App, what are you waiting for? iOS users download the app here and
this one’s for you Android users.

07 Aug 2014
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Channel 4’s “Singer Takes It All” gets almost 15% of viewers voting

Sticky Post By On August 7, 2014

singer

Channel 4 has hailed the launch of real-time voting show The Singer Takes It All as a “massive success” after it registered a record proportion of viewers taking part.

A New record For Live Audience Interaction

The real-time TV voting platform, provided by Tectonic Interactive, handled a peak of 22,000 votes per second from 142,000 app users. In total 2.4 million votes were cast throughout the hour long show.

The new entertainment format launched on Friday night to a live audience of 991,000 with a record 14.3% of the audience interacting live with the show.

That beat C4’s previous interaction record, which was set by The Million Pound Drop in May 2011, when 12.4% of the audience interacted with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith told Broadcast that The Singer Takes It All’s app was the commercial broadcaster’s “most successful launch”.

“We’re amazingly happy with it. It’s a totally different concept, but people really got it and we saw consistent voting all night,” said Channel 4 head of entertainment Justin Gorman.

Technical issues in the studio hampered proceedings in the early stages of the show, but Gorman insisted the app was “faultless”, adding: “It’s a live show. We never say never, but we don’t anticipate any issues next time around.”

Endemol UK chief creative officer David Flynn claimed that at one point the voting peaked at “22,000 a second”.

Download surge

The number of people downloading the app had increased “ten-fold” since the show began at 9pm on Friday, he added, from 30,000 downloads at the start of TX to 300,000 at the time of writing.

The Singer Takes It All app is currently the most popular free app in the Apple Store, and the most downloaded entertainment app for Android devices.

The voting platform was porvided by Tectonic Interactive, the app was developed by Chunk Digital

Full Story in Broadcast

OUR ADDRESS

    • Tectonic Interactive Ltd.,
      Studio 306, Vox Studios,
      1-45 Durham St,
      London,
      SE11 5JH
    • +44 (0)207 760 7615
    • info@tectonicinteractive.com
    • www.tectonicinteractive.com

VAT Number: 139581877
Company Registration Number: 08146532
Registered Office: 31-33 High Holborn, London, WC1V 6AX

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Tectonic Interactive Ltd.

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Tectonic Interactive Ltd. 51.485652, -0.118704 Studio 306, Vox Studios 1-45 Durham St London SE11 5JH info@tectonicinteractive.com +44 (0)207 760 7615 VAT Number: 139581877 Company Registration Number: 08146532 Registered Office: 31-33 High Holborn, London, WC1V 6AX

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