This year The X Factor fans can vote for free for the first time in the show’s history via App, available for iOS and Android smartphones and tablets.
The App is free and so is the brand new voting element.
ITV’s broadcast interactive partner, Tectonic Interactive, has developed the voting service which enables home viewers to vote quickly and easily via their apps.
The service is highly scaled in anticipation of a great response from the home audience. This is another example of ITV working with Tectonic Interactive to create new opportunities for ITV viewers to engage with their favourite show.