May 12, 2014 admin

ITV Selects Tectonic Interactive To Deliver Lorraine’s High Street Fashion Awards Web Vote

The High Street Fashion Awards launched on ITV’s popular morning show, Lorraine, on 6th May 2014.

This week, viewers are invited to vote for their favourite High Street retailers between Monday 12th May and Monday 19th May.

Categories include: Best Shoes; Best Online Retailer; Best Department Store; Best Premium Brand; Best Affordable Fashion; Best Trend Setter; Best Curvy Collection.

Viewers can vote via the ITV website

Following the successful introduction of in-app voting in the last season of The X Factor, ITV have selected their online interactive platform partner, Tectonic Interactive to provide the voting service.

ITV, quite rightly, has exacting standards to ensure that a high profile and popular vote works seamlessly. Following the successful introduction of in-app voting for The X Factor, we are delighted to provide a new service, web voting, for Lorraine’s High Street Fashion AwardsAndy Shaw, Tectonic Interactive’s CEO

It is key for ITV to have robust and reliable platforms when asking the viewing public to interact with our shows. Tectonic have proven themselves to be reliable and consistent in developing this platform.Ann Cook, Director of ITV Interactive

About Lorraine’s High Street Fashion Awards

About Lorraine’s High Street Fashion Awards

Official Website

How to Vote

About Tectonic Interactive

Operating since August 2012, Tectonic Interactive provides highly-scaled, robust and regulation-compliant technology to TV broadcasters and media. The Tectonic Platform provides the back-end platform for mass viewer interaction with TV shows.

The Tectonic Platform was used to manage smart phone voting across 31 territories for the Eurovision Song Contest and X Factor in-app voting in 2013. The award-winning Tectonic Platform is fast becoming the default platform for managing high volume TV interaction across iOS, Android, web, Twitter and Facebook.

Tectonic Interactive is a finalist for the Broadcast Digital Awards 2014 for “Best Platform Innovation”.

Tectonic Interactive is certified as compliant with ISO 27001 Data Security standards and is based in London’s Tech City / Silicon Roundabout.

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