ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.
The award-winning Tectonic Platform is powering in-game voting and ad-sychronisation.
ITV’s free iOS and Android app will give users the opportunity to vote as to whether a try should be allowed or not during Television Match Official decisions – live during match broadcasts. The app also provides the latest news from the tournament, pundit analysis and video highlights, along with a penalty-kicking game.
Ads and promotions from app sponsors Land Rover and Scottish Southern Electricity are integrated into the real-time interactivity encouraging brand engagement from rugby fans.
Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.
The live voting is central to the proposition and we selected Tectonic Interactive because of their track record for reliability during live events.
Tectonic have made the introduction of live interaction into the app easy and straight-forward.ITV online product manager, Ashley Fletcher