The BBC and ITV are gearing up for “the first social World Cup” as they look to take advantage of the rapid growth in internet-connected mobile devices since 2010..
70% of traffic to the BBC football site during live games comes via mobile and tablet devices. We have tailored our live event platform, which was launched for the Winter Olympics, to allow the editorial team to post content once and offer a consistent cross-platform experienceNeil Hall, BBC Sport Executive Product Manager
