ITV’s Rugby World Cup App Launches with Tectonic In-Game Voting

App promo

ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.

The award-winning Tectonic Platform is powering in-game voting and ad-sychronisation.

ITV’s free iOS and Android app will give users the opportunity to vote as to whether a try should be allowed or not during Television Match Official decisions – live during match broadcasts. The app also provides the latest news from the tournament, pundit analysis and video highlights, along with a penalty-kicking game.

Ads and promotions from app sponsors Land Rover and Scottish Southern Electricity are integrated into the real-time interactivity encouraging brand engagement from rugby fans.

Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.

The live voting is central to the proposition and we selected Tectonic Interactive because of their track record for reliability during live events.

Tectonic have made the introduction of live interaction into the app easy and straight-forward.ITV online product manager, Ashley Fletcher

Download ITV’s free Rugby World Cup 2015 app

UPDATE: World-Wide Winners at IBC Innovation Awards 2015

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Tectonic Interactive, along with Channel 4, Endemol and Chunk, are awarded this year’s IBC Innovation Awards for Content Creation.

To quote IBC
“Three very different projects were contesting the award for most innovative project in content creation, embracing social media, local radio and sports oversight. The winning entry is the UK’s Channel 4 and its talent contest The Singer Takes it All. This was entirely dependent on an app, first to allow the contestants to audition karaoke-style, then for realtime voting on live shows to choose a winner. It was a witty and engaging way to recreate the excitement of live television. Technology partners were Tectonic Interactive, Chunk Digital, Endemol and Electoral Reform Society.”

We are proud to have developed the live interactive technology for the world’s first real-time interactive show. Being recognised by IBC as the most innovative projects out of 170 countries is truly fantastic.Andy Shaw, Tectonic Interactive’s CEO

IBC2015 Announce Innovation Awards Shortlist

Double Award Win at Broadcast Digital Awards 2015

broadcast_digital_awards_logo_2015_Winner

Best Multiplatform Project

Thanks to everyone! Tectonic Interactive, along with Channel 4, Endemol and Chunk, win TWO awards at the 2015 Broadcast Digital Awards for “Best Multiplatform Project” and “Best App”.

We’re really proud to have been selected by our peers in the industry and to have worked with such a great team.

One judge described it as “The best example yet of using the power of online to drive a TV viewing experience”

“Brilliant digital innovation” was how Channel 4 Chief Creative Officer, Jay Hunt, described the format.

Up against stiff competition, various judges were impressed by the immersive experience and the integral role the technology played in the show. “A truly cross-platform, engaging and fun app that allowed the audience to play a part in the programme”

Thanks everyone – it was a really great team effort!

Broadcast Digital Awards Winners and Finalists

Nominated For Digital Creativity by BAFTA

BAFTA awards on show

Tectonic Interactive, along with Channel 4, Endemol and Chunk, have been nominated for the 2015 BAFTA Awards for digital creativity.

The nomination reflects the ground-breaking nature and success of Channel 4’s “The Singer Takes It All” – the world’s first truly interactive show where viewers decide the fate of contestants as they perform.

The new entertainment format launched to a live audience of 991,000 with a record 15% of the audience interacting live with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”. It was the first show where viewers saw a pay-off instantly on screen. It was truly the first of its kind.

“THE REAL-TIME TV VOTING PLATFORM, PROVIDED BY TECTONIC INTERACTIVE, HANDLED A PEAK OF 22,000 VOTES PER SECOND FROM 142,000 APP USERS. IN TOTAL 2.4 MILLION VOTES WERE CAST THROUGHOUT THE HOUR LONG SHOW.””

For more all BAFTA nominations click here.