Channel 4 has hailed the launch of real-time voting show The Singer Takes It All as a “massive success” after it registered a record proportion of viewers taking part.
A New record For Live Audience Interaction
The real-time TV voting platform, provided by Tectonic Interactive, handled a peak of 22,000 votes per second from 142,000 app users. In total 2.4 million votes were cast throughout the hour long show.
The new entertainment format launched on Friday night to a live audience of 991,000 with a record 14.3% of the audience interacting live with the show.
That beat C4’s previous interaction record, which was set by The Million Pound Drop in May 2011, when 12.4% of the audience interacted with the show.
Channel 4 multiplatform commissioner for entertainment Jody Smith told Broadcast that The Singer Takes It All’s app was the commercial broadcaster’s “most successful launch”.
“We’re amazingly happy with it. It’s a totally different concept, but people really got it and we saw consistent voting all night,” said Channel 4 head of entertainment Justin Gorman.
Technical issues in the studio hampered proceedings in the early stages of the show, but Gorman insisted the app was “faultless”, adding: “It’s a live show. We never say never, but we don’t anticipate any issues next time around.”
Endemol UK chief creative officer David Flynn claimed that at one point the voting peaked at “22,000 a second”.
The number of people downloading the app had increased “ten-fold” since the show began at 9pm on Friday, he added, from 30,000 downloads at the start of TX to 300,000 at the time of writing.
The Singer Takes It All app is currently the most popular free app in the Apple Store, and the most downloaded entertainment app for Android devices.
The voting platform was porvided by Tectonic Interactive, the app was developed by Chunk Digital
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