“I’m A Celebrity .. Get Me Out Of Here!” 2015 – ITV breaks new records for in-app voting

I'm A Celeb

For the very first time viewers voted for free on the brand new I’m A Celebrity… Get Me Out Of Here! App and the level of audience interaction hit a record number.

One million viewers opened the app to place votes on the first show.

Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.

In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.

The key to success was the scale and resilience of the Tectonic voting platform which enabled unprecedented numbers of viewers to vote on the Bushtucker trials and to save their favourite contestants.

As the Tectonic platform handles millions of users simultaneously and scales to handle sudden surges of activity, it supported the public vote and provided the validated accurate vote result in real-time to Ant and Dec live on-air.

The in-app free voting levels were phenomenal. I am delighted that, with our partners at Tectonic, we were able to support unprecedented levels of voting to bring our viewers even closer to the action.Ann Cook, ITV’s Director of Interactive

This was fantastic. The huge level of viewer interaction via in-app voting shows that there is a win/win/win for the viewers, the production team and for the show’s sponsors. I am proud of the team and it’s a real pleasure working with such an innovative broadcaster.”Andy Shaw, Tectonic Interactive’s CEO

Introducing the all-new I’m A Celebrity… app!

ITV’s Rugby World Cup App Launches with Tectonic In-Game Voting

App promo

ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.

The award-winning Tectonic Platform is powering in-game voting and ad-sychronisation.

ITV’s free iOS and Android app will give users the opportunity to vote as to whether a try should be allowed or not during Television Match Official decisions – live during match broadcasts. The app also provides the latest news from the tournament, pundit analysis and video highlights, along with a penalty-kicking game.

Ads and promotions from app sponsors Land Rover and Scottish Southern Electricity are integrated into the real-time interactivity encouraging brand engagement from rugby fans.

Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.

The live voting is central to the proposition and we selected Tectonic Interactive because of their track record for reliability during live events.

Tectonic have made the introduction of live interaction into the app easy and straight-forward.ITV online product manager, Ashley Fletcher

Download ITV’s free Rugby World Cup 2015 app

Double Award Win at Broadcast Digital Awards 2015

broadcast_digital_awards_logo_2015_Winner

Best Multiplatform Project

Thanks to everyone! Tectonic Interactive, along with Channel 4, Endemol and Chunk, win TWO awards at the 2015 Broadcast Digital Awards for “Best Multiplatform Project” and “Best App”.

We’re really proud to have been selected by our peers in the industry and to have worked with such a great team.

One judge described it as “The best example yet of using the power of online to drive a TV viewing experience”

“Brilliant digital innovation” was how Channel 4 Chief Creative Officer, Jay Hunt, described the format.

Up against stiff competition, various judges were impressed by the immersive experience and the integral role the technology played in the show. “A truly cross-platform, engaging and fun app that allowed the audience to play a part in the programme”

Thanks everyone – it was a really great team effort!

Broadcast Digital Awards Winners and Finalists

Nominated For Digital Creativity by BAFTA

BAFTA awards on show

Tectonic Interactive, along with Channel 4, Endemol and Chunk, have been nominated for the 2015 BAFTA Awards for digital creativity.

The nomination reflects the ground-breaking nature and success of Channel 4’s “The Singer Takes It All” – the world’s first truly interactive show where viewers decide the fate of contestants as they perform.

The new entertainment format launched to a live audience of 991,000 with a record 15% of the audience interacting live with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”. It was the first show where viewers saw a pay-off instantly on screen. It was truly the first of its kind.

“THE REAL-TIME TV VOTING PLATFORM, PROVIDED BY TECTONIC INTERACTIVE, HANDLED A PEAK OF 22,000 VOTES PER SECOND FROM 142,000 APP USERS. IN TOTAL 2.4 MILLION VOTES WERE CAST THROUGHOUT THE HOUR LONG SHOW.””

For more all BAFTA nominations click here.

The X Factor dominates digital platforms

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Tectonic Interactive helps ITV dominate digital platforms – Highest ever app downloads and viewer interactivity

The X Factor continues to break new records on digital platforms, broadcaster ITV and co-producers FremantleMedia and SYCO Entertainment announced today.

“Offering our viewers the chance to vote for free, within The X Factor app, has driven audience engagement with this year’s show to brand new levels across the live broadcast and beyond.

This incredible level of interaction has proven that fans really do want to engage with live shows in new and exciting ways and we’re excited to be able to continue to innovate, with our production partners, to make this easier than ever before.”Ann Cook, Director of ITV Interactive

As the series heads into its star-studded live final at SSE Wembley Arena this Saturday and Sunday, the show has enjoyed some of the biggest ever engagement numbers on key digital platforms.

The award-winning app, sponsored by Domino’s, has been downloaded more than 2.4 million times during this series alone, up more than 56% from last year. User sessions numbered 37.4 million, up a massive 83% from last year. The most popular app features were free voting and contestant profiles – both new additions for this series. In-app voting was developed by Tectonic Interactive for ITV and FremantleMediaUK Interactive and in partnership with the app developer Tellybug.

“The innovations we introduced this year, such as free voting and contestant profiles, proved really popular with our fans and we couldn’t be more pleased with the results.”Kat Hebden, Head of Digital, FremantleMedia UK Interactive

“The voting app has also revolutionized the way in which the audience can engage with the brand and is something that we look forward to building on in 2015.”Mark Brittain, Global Head of Commercial, Syco Entertainment

It is great to see The X Factor audience voting en masse since the introduction of free in-app voting.

ITV are an innovative broadcaster with exacting standards and the clarity of vision of their interactive team makes it a pleasure to work together.Andy Shaw, Tectonic Interactive’s CEO

For the full ITV Press Release, please click here

“Best Entertainment App” Award

Appsters

The Singer Takes It All wins the “Best Entertainment App”

Recognising app excellence and innovation across the ecosystem, the annual Appsters Awards took place in the O2 Arena on Wednesday 12th November hosted by comedian John Robins.

The Singer Takes It All was the world’s first truly interactive show which ran on Channel 4 throughout August 2014. It demonstrated that real-time interaction is both technically possible, at scale, and makes compelling TV. Viewers simply had to press a button on their app, to then see the pay-off on screen just seconds later. The 15% audience engagement level was a new record.

On the first show, 15% of the audience interacted with the show – a record for Channel 4 and Uk television.
2.4 million votes were cast by more than 142,000 viewers.

The show was developed by Endemol, live voting was developed on the award-winning Tectonic Platform and the app was developed by Chunk Games.

Free voting introduced to The X Factor app

XF Free Vote

This year The X Factor fans can vote for free for the first time in the show’s history via App, available for iOS and Android smartphones and tablets.
The App is free and so is the brand new voting element.

ITV’s broadcast interactive partner, Tectonic Interactive, has developed the voting service which enables home viewers to vote quickly and easily via their apps.

The service is highly scaled in anticipation of a great response from the home audience. This is another example of ITV working with Tectonic Interactive to create new opportunities for ITV viewers to engage with their favourite show.

If you don’t yet have the App, what are you waiting for? iOS users download the app here and
this one’s for you Android users.

Tectonic Goes APAC with Oli Madgett

Oli_Madgett (small)Tectonic expands to Australia and the Asia Pacific region

Oli Madgett joins Tectonic to lead the development of their multi award-winning platform in the APAC Region.

Oli said “I have seen how the leading Broadcasters in the UK have used the Tectonic Platform to create new interactive formats, revamp well-established and popular shows and bring a new audience of smartphone users to engage with TV. I want Australian and Asian broadcasters and production companies to see the same benefits.”

Oli is based out of Australia, and brings with him over a decade of experience working with production companies and broadcasters in the digital space. Previously Oli was Commissioning Editor for Interactive at ITV and a co-founder of Participation TV agency Siren – where as Client Services Director he lead the delivery of services across shows on ITV, Channel 4, Five, Emap TV, MTV, Flextech and Sky.

Oli was most recently one of the co-founders of social entertainment company WeR Interactive, where he developed the concept for I AM PLAYR which has let over 16 million users ‘playing the life of a footballer’. Nominated for a BAFTA for Best Online Browser Game, WeR scooped the Gold Cannes Lions Trophy. Oli received the H.100 Award for the 100 most influential and innovative people working across arts, culture and the creative industries in the UK.

Broadcast Digital Awards “Best Platform Innovation” 2014

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The best of digital content and innovation were once again recognised with a coveted Broadcast Digital Award at this year’s gala dinner, which took place at London venue The Brewery on Wednesday 25 June 2014.

The Broadcast Digital Award  for”Best Platform Innovation” was awarded to the Tectonic Platform for the launch of in-app voting on The X Factor. Tectonic Interactive worked with ITV, Fremantle Media and Tellybug to introduce the in-app voting service which proved popular with viewers. The apps success led one judge to declare “This will change the landscape of television.”

The Broadcast Digital Awards is one of the most anticipated events in the UK digital broadcasters’ calendar. These are the only awards to celebrate the ever-changing digital market, honouring the best content and delivery across the UK. The Awards brought together over 500 of television’s most prominent individuals.

 

ITV And FremantleMedia Extend In-App Voting To Britain’s Got Talent

Tectonic Interactive, ITV’s Broadcast Interactive Partner Provides The Voting Platform

Following the successful introduction of in-app voting on The X Factor series 10, this popular service was added to the Britain’s Got Talent app this year.

Viewers were able to vote via the Britain’s Got Talent app on iPhones, iPads and iPod Touches.

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