For the very first time viewers voted for free on the brand new I’m A Celebrity… Get Me Out Of Here! App and the level of audience interaction hit a record number.
One million viewers opened the app to place votes on the first show.
Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.
In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.
The key to success was the scale and resilience of the Tectonic voting platform which enabled unprecedented numbers of viewers to vote on the Bushtucker trials and to save their favourite contestants.
As the Tectonic platform handles millions of users simultaneously and scales to handle sudden surges of activity, it supported the public vote and provided the validated accurate vote result in real-time to Ant and Dec live on-air.
The in-app free voting levels were phenomenal. I am delighted that, with our partners at Tectonic, we were able to support unprecedented levels of voting to bring our viewers even closer to the action.Ann Cook, ITV’s Director of Interactive
This was fantastic. The huge level of viewer interaction via in-app voting shows that there is a win/win/win for the viewers, the production team and for the show’s sponsors. I am proud of the team and it’s a real pleasure working with such an innovative broadcaster.”Andy Shaw, Tectonic Interactive’s CEO