“I’m A Celebrity .. Get Me Out Of Here!” 2015 – ITV breaks new records for in-app voting

I'm A Celeb

For the very first time viewers voted for free on the brand new I’m A Celebrity… Get Me Out Of Here! App and the level of audience interaction hit a record number.

One million viewers opened the app to place votes on the first show.

Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.

In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.

The key to success was the scale and resilience of the Tectonic voting platform which enabled unprecedented numbers of viewers to vote on the Bushtucker trials and to save their favourite contestants.

As the Tectonic platform handles millions of users simultaneously and scales to handle sudden surges of activity, it supported the public vote and provided the validated accurate vote result in real-time to Ant and Dec live on-air.

The in-app free voting levels were phenomenal. I am delighted that, with our partners at Tectonic, we were able to support unprecedented levels of voting to bring our viewers even closer to the action.Ann Cook, ITV’s Director of Interactive

This was fantastic. The huge level of viewer interaction via in-app voting shows that there is a win/win/win for the viewers, the production team and for the show’s sponsors. I am proud of the team and it’s a real pleasure working with such an innovative broadcaster.”Andy Shaw, Tectonic Interactive’s CEO

Introducing the all-new I’m A Celebrity… app!

Double Award Win at Broadcast Digital Awards 2015

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Best Multiplatform Project

Thanks to everyone! Tectonic Interactive, along with Channel 4, Endemol and Chunk, win TWO awards at the 2015 Broadcast Digital Awards for “Best Multiplatform Project” and “Best App”.

We’re really proud to have been selected by our peers in the industry and to have worked with such a great team.

One judge described it as “The best example yet of using the power of online to drive a TV viewing experience”

“Brilliant digital innovation” was how Channel 4 Chief Creative Officer, Jay Hunt, described the format.

Up against stiff competition, various judges were impressed by the immersive experience and the integral role the technology played in the show. “A truly cross-platform, engaging and fun app that allowed the audience to play a part in the programme”

Thanks everyone – it was a really great team effort!

Broadcast Digital Awards Winners and Finalists

Nominated For Digital Creativity by BAFTA

BAFTA awards on show

Tectonic Interactive, along with Channel 4, Endemol and Chunk, have been nominated for the 2015 BAFTA Awards for digital creativity.

The nomination reflects the ground-breaking nature and success of Channel 4’s “The Singer Takes It All” – the world’s first truly interactive show where viewers decide the fate of contestants as they perform.

The new entertainment format launched to a live audience of 991,000 with a record 15% of the audience interacting live with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”. It was the first show where viewers saw a pay-off instantly on screen. It was truly the first of its kind.

“THE REAL-TIME TV VOTING PLATFORM, PROVIDED BY TECTONIC INTERACTIVE, HANDLED A PEAK OF 22,000 VOTES PER SECOND FROM 142,000 APP USERS. IN TOTAL 2.4 MILLION VOTES WERE CAST THROUGHOUT THE HOUR LONG SHOW.””

For more all BAFTA nominations click here.

Celebrity Big Brother Successfully Launches Voting on Android and iOS

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The Tectonic Platform enables live voting and real-time audience polling for Big Brother UK

Following the success of in-app voting via iOS in 2014, voting was added to the Android app for the January 2015 launch of Celebrity Big Brother.

Via the app, home viewers can now vote to save or evict contestants throughout the series of Celebrity Big Brother on the most popular mobile platforms. In addition, live polling enables the home audience to give their views on issues of the day.

The Tectonic platform is used for both voting and polling on iOS and Android for Big Brother and Celebrity Big Brother.

“We introduced live polling and paid in-app voting for Big Brother in summer 2014 using Tectonic Interactive’s platform and, by popular request, we have now extended this to Android.

Tectonic are technically and operationally flawless when handling large-scale interaction and they continue to support Channel 5 with new strategic initiatives.””Melissa Goodwin, Head of Commercial Partnerships, Channel 5

For more details and to get the app, click here

BBC’s Strictly Come Dancing Competition run by Tectonic

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Tectonic Interactive provides high-capacity competition service for the BBC’s Strictly Come Dancing

Earlier this month the BBC gave away a pair of tickets to the live final of Strictly Come Dancing. Viewers were invited to enter the competition online via the Strictly Come Dancing website.

“The BBC selected Tectonic Interactive to provide the online competition service, hosted on the award-winning Tectonic platform. The service was designed to handle the peaks of traffic experienced during the live shows and conform with the rigorous BBC policy on data protection and compliant winner selection.”

Free voting introduced to The X Factor app

XF Free Vote

This year The X Factor fans can vote for free for the first time in the show’s history via App, available for iOS and Android smartphones and tablets.
The App is free and so is the brand new voting element.

ITV’s broadcast interactive partner, Tectonic Interactive, has developed the voting service which enables home viewers to vote quickly and easily via their apps.

The service is highly scaled in anticipation of a great response from the home audience. This is another example of ITV working with Tectonic Interactive to create new opportunities for ITV viewers to engage with their favourite show.

If you don’t yet have the App, what are you waiting for? iOS users download the app here and
this one’s for you Android users.

Andy Talks To ‘The Exchange’ AIME Blog

App Voting to the Masses: Q&A with Tectonic’s Andy Shaw

This month, the Exchange blog is joined by Tectonic CEO and co-founder Andy Shaw who talks to us about his most recent project which bought App voting interactivity to a massive Eurovision song contest audience:
Read more