For the first time, on this year’s The X Factor, viewers voted via an app on their iPhones, iPads and iPhone Touches. 1.5 million people downloaded The X Factor app and many of these bought packs of votes for either 69p or £1.99 using iTunes payment. And people came back for more – we saw a really high re-purchase rate, which told us that people liked this way of interacting and they are happy to pay for the entertainment.
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interview
Andy’s Back On ‘The Exchange’ AIME Blog…
After the huge success of the interactive voting app you ran for the Eurovision Song Content last June, what were the fresh challenges in bringing this interactive voting to the X Factor UK audience?
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Interview With Tectonic Interactive
Andy (CEO) featured in BRR Media‘s ‘Tech City Entrepreneurs’ series.
He discusses the company, TV interactivity, and the challenges of starting a new business.