The X Factor dominates digital platforms

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Tectonic Interactive helps ITV dominate digital platforms – Highest ever app downloads and viewer interactivity

The X Factor continues to break new records on digital platforms, broadcaster ITV and co-producers FremantleMedia and SYCO Entertainment announced today.

“Offering our viewers the chance to vote for free, within The X Factor app, has driven audience engagement with this year’s show to brand new levels across the live broadcast and beyond.

This incredible level of interaction has proven that fans really do want to engage with live shows in new and exciting ways and we’re excited to be able to continue to innovate, with our production partners, to make this easier than ever before.”Ann Cook, Director of ITV Interactive

As the series heads into its star-studded live final at SSE Wembley Arena this Saturday and Sunday, the show has enjoyed some of the biggest ever engagement numbers on key digital platforms.

The award-winning app, sponsored by Domino’s, has been downloaded more than 2.4 million times during this series alone, up more than 56% from last year. User sessions numbered 37.4 million, up a massive 83% from last year. The most popular app features were free voting and contestant profiles – both new additions for this series. In-app voting was developed by Tectonic Interactive for ITV and FremantleMediaUK Interactive and in partnership with the app developer Tellybug.

“The innovations we introduced this year, such as free voting and contestant profiles, proved really popular with our fans and we couldn’t be more pleased with the results.”Kat Hebden, Head of Digital, FremantleMedia UK Interactive

“The voting app has also revolutionized the way in which the audience can engage with the brand and is something that we look forward to building on in 2015.”Mark Brittain, Global Head of Commercial, Syco Entertainment

It is great to see The X Factor audience voting en masse since the introduction of free in-app voting.

ITV are an innovative broadcaster with exacting standards and the clarity of vision of their interactive team makes it a pleasure to work together.Andy Shaw, Tectonic Interactive’s CEO

For the full ITV Press Release, please click here

Free voting introduced to The X Factor app

XF Free Vote

This year The X Factor fans can vote for free for the first time in the show’s history via App, available for iOS and Android smartphones and tablets.
The App is free and so is the brand new voting element.

ITV’s broadcast interactive partner, Tectonic Interactive, has developed the voting service which enables home viewers to vote quickly and easily via their apps.

The service is highly scaled in anticipation of a great response from the home audience. This is another example of ITV working with Tectonic Interactive to create new opportunities for ITV viewers to engage with their favourite show.

If you don’t yet have the App, what are you waiting for? iOS users download the app here and
this one’s for you Android users.

Broadcast Digital Awards “Best Platform Innovation” 2014

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The best of digital content and innovation were once again recognised with a coveted Broadcast Digital Award at this year’s gala dinner, which took place at London venue The Brewery on Wednesday 25 June 2014.

The Broadcast Digital Award  for”Best Platform Innovation” was awarded to the Tectonic Platform for the launch of in-app voting on The X Factor. Tectonic Interactive worked with ITV, Fremantle Media and Tellybug to introduce the in-app voting service which proved popular with viewers. The apps success led one judge to declare “This will change the landscape of television.”

The Broadcast Digital Awards is one of the most anticipated events in the UK digital broadcasters’ calendar. These are the only awards to celebrate the ever-changing digital market, honouring the best content and delivery across the UK. The Awards brought together over 500 of television’s most prominent individuals.