ITV’s Rugby World Cup App Launches with Tectonic In-Game Voting

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ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.

The award-winning Tectonic Platform is powering in-game voting and ad-sychronisation.

ITV’s free iOS and Android app will give users the opportunity to vote as to whether a try should be allowed or not during Television Match Official decisions – live during match broadcasts. The app also provides the latest news from the tournament, pundit analysis and video highlights, along with a penalty-kicking game.

Ads and promotions from app sponsors Land Rover and Scottish Southern Electricity are integrated into the real-time interactivity encouraging brand engagement from rugby fans.

Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.

The live voting is central to the proposition and we selected Tectonic Interactive because of their track record for reliability during live events.

Tectonic have made the introduction of live interaction into the app easy and straight-forward.ITV online product manager, Ashley Fletcher

Download ITV’s free Rugby World Cup 2015 app

UPDATE: World-Wide Winners at IBC Innovation Awards 2015

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Tectonic Interactive, along with Channel 4, Endemol and Chunk, are awarded this year’s IBC Innovation Awards for Content Creation.

To quote IBC
“Three very different projects were contesting the award for most innovative project in content creation, embracing social media, local radio and sports oversight. The winning entry is the UK’s Channel 4 and its talent contest The Singer Takes it All. This was entirely dependent on an app, first to allow the contestants to audition karaoke-style, then for realtime voting on live shows to choose a winner. It was a witty and engaging way to recreate the excitement of live television. Technology partners were Tectonic Interactive, Chunk Digital, Endemol and Electoral Reform Society.”

We are proud to have developed the live interactive technology for the world’s first real-time interactive show. Being recognised by IBC as the most innovative projects out of 170 countries is truly fantastic.Andy Shaw, Tectonic Interactive’s CEO

IBC2015 Announce Innovation Awards Shortlist

“Best App” Finalist for Broadcast Digital Awards 2015

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Tectonic Interactive, along with Channel 4, Endemol and Chunk, are finalists for the 2015 Broadcast Digital Awards for “Best App”.

The app for the world’s first truly interactive show, “The Singer Takes It All” has been short-listed for this years Broadcast Digital Awards. Results will be announced on 24th June 2015.

Tectonic Interactive provided the technology which managed live interaction from 100,000s of viewers via the app.

Using the app, the home audience determined the outcome of contestants as they sang live – contestants were propelled forward towards the gold zone or ejected backwards in response to their popularity.

The new entertainment format launched with a record 15% of the audience interacting live with the show. Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”.

To see all finalists.
For details on “The Singer Takes It All”.

BBC’s Eastenders “Who Killed Lucy Beale?” Competition Run on Tectonic Platform

BBC Eastenders

Tectonic Interactive provides high-capacity competition service for the BBC’s “Who Killed Lucy Beale?” competition

EastEnders fans have been glued to one of soapland’s biggest ever mysteries since Good Friday 2014. They used their detective skills in an online competition to win a tour of Albert Square as the storyline heads towards its climax this month, during EastEnders 30th Anniversary week.

The competition was widely promoted on-air, online and via social media utilising the Tectonic platform.

If you know the answer, sorry, the competition is now closed.

“The BBC selected Tectonic Interactive to provide the online competition service, hosted on the award-winning Tectonic platform. The service was designed to handle the peaks of traffic experienced during the live shows and conform with the rigorous BBC policy on data protection and compliant winner selection.”

Celebrity Big Brother Successfully Launches Voting on Android and iOS

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The Tectonic Platform enables live voting and real-time audience polling for Big Brother UK

Following the success of in-app voting via iOS in 2014, voting was added to the Android app for the January 2015 launch of Celebrity Big Brother.

Via the app, home viewers can now vote to save or evict contestants throughout the series of Celebrity Big Brother on the most popular mobile platforms. In addition, live polling enables the home audience to give their views on issues of the day.

The Tectonic platform is used for both voting and polling on iOS and Android for Big Brother and Celebrity Big Brother.

“We introduced live polling and paid in-app voting for Big Brother in summer 2014 using Tectonic Interactive’s platform and, by popular request, we have now extended this to Android.

Tectonic are technically and operationally flawless when handling large-scale interaction and they continue to support Channel 5 with new strategic initiatives.””Melissa Goodwin, Head of Commercial Partnerships, Channel 5

For more details and to get the app, click here

Free voting introduced to The X Factor app

XF Free Vote

This year The X Factor fans can vote for free for the first time in the show’s history via App, available for iOS and Android smartphones and tablets.
The App is free and so is the brand new voting element.

ITV’s broadcast interactive partner, Tectonic Interactive, has developed the voting service which enables home viewers to vote quickly and easily via their apps.

The service is highly scaled in anticipation of a great response from the home audience. This is another example of ITV working with Tectonic Interactive to create new opportunities for ITV viewers to engage with their favourite show.

If you don’t yet have the App, what are you waiting for? iOS users download the app here and
this one’s for you Android users.