“I’m A Celebrity .. Get Me Out Of Here!” 2015 – ITV breaks new records for in-app voting

I'm A Celeb

For the very first time viewers voted for free on the brand new I’m A Celebrity… Get Me Out Of Here! App and the level of audience interaction hit a record number.

One million viewers opened the app to place votes on the first show.

Throughout the series 2.7 million voters placed a total of 57.5 million votes for free via the app.

In the final 9.6 million votes were cast – this was the biggest in-app vote result in the UK .. ever.

The key to success was the scale and resilience of the Tectonic voting platform which enabled unprecedented numbers of viewers to vote on the Bushtucker trials and to save their favourite contestants.

As the Tectonic platform handles millions of users simultaneously and scales to handle sudden surges of activity, it supported the public vote and provided the validated accurate vote result in real-time to Ant and Dec live on-air.

The in-app free voting levels were phenomenal. I am delighted that, with our partners at Tectonic, we were able to support unprecedented levels of voting to bring our viewers even closer to the action.Ann Cook, ITV’s Director of Interactive

This was fantastic. The huge level of viewer interaction via in-app voting shows that there is a win/win/win for the viewers, the production team and for the show’s sponsors. I am proud of the team and it’s a real pleasure working with such an innovative broadcaster.”Andy Shaw, Tectonic Interactive’s CEO

Introducing the all-new I’m A Celebrity… app!

ITV’s Rugby World Cup App Launches with Tectonic In-Game Voting

App promo

ITV has launched an interactive playalong app as a companion to its 2015 Rugby World Cup coverage.

The award-winning Tectonic Platform is powering in-game voting and ad-sychronisation.

ITV’s free iOS and Android app will give users the opportunity to vote as to whether a try should be allowed or not during Television Match Official decisions – live during match broadcasts. The app also provides the latest news from the tournament, pundit analysis and video highlights, along with a penalty-kicking game.

Ads and promotions from app sponsors Land Rover and Scottish Southern Electricity are integrated into the real-time interactivity encouraging brand engagement from rugby fans.

Our app is a great way for fans to get even closer to games, interact with the programme and share and debate with fellow rugby fans.

The live voting is central to the proposition and we selected Tectonic Interactive because of their track record for reliability during live events.

Tectonic have made the introduction of live interaction into the app easy and straight-forward.ITV online product manager, Ashley Fletcher

Download ITV’s free Rugby World Cup 2015 app

Lorraine’s High Street Fashion Awards launched by ITV’s Partner, Tectonic Interactive

Lorraine

The High Street Fashion Awards have been launched on ITV’s popular morning show, Lorraine.

Click here to vote

ITV have selected their online interactive platform partner, Tectonic Interactive to provide the voting service. the vote runs from Monday 11th may to 12.00 noon on Monday 18th May 2015.

It is key for ITV to have robust and reliable platforms when asking the viewing public to interact with our shows. Tectonic have proven themselves to be reliable and consistent in developing this platform.Ann Cook, Director of ITV Interactive

ITV, quite rightly, has exacting standards to ensure that a high profile and popular vote works seamlessly. Following the successful introduction of in-app voting for The X Factor, we are delighted to provide a new service, web voting, for Lorraine’s High Street Fashion AwardsAndy Shaw, Tectonic Interactive’s CEO

About Lorraine’s High Street Fashion Awards

More details on Lorraine’s High Street Fashion Awards 2015

Nominated For Digital Creativity by BAFTA

BAFTA awards on show

Tectonic Interactive, along with Channel 4, Endemol and Chunk, have been nominated for the 2015 BAFTA Awards for digital creativity.

The nomination reflects the ground-breaking nature and success of Channel 4’s “The Singer Takes It All” – the world’s first truly interactive show where viewers decide the fate of contestants as they perform.

The new entertainment format launched to a live audience of 991,000 with a record 15% of the audience interacting live with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith described The Singer Takes It All’s app as the commercial broadcaster’s “most successful launch”. It was the first show where viewers saw a pay-off instantly on screen. It was truly the first of its kind.

“THE REAL-TIME TV VOTING PLATFORM, PROVIDED BY TECTONIC INTERACTIVE, HANDLED A PEAK OF 22,000 VOTES PER SECOND FROM 142,000 APP USERS. IN TOTAL 2.4 MILLION VOTES WERE CAST THROUGHOUT THE HOUR LONG SHOW.””

For more all BAFTA nominations click here.

Celebrity Big Brother Successfully Launches Voting on Android and iOS

app_promo

The Tectonic Platform enables live voting and real-time audience polling for Big Brother UK

Following the success of in-app voting via iOS in 2014, voting was added to the Android app for the January 2015 launch of Celebrity Big Brother.

Via the app, home viewers can now vote to save or evict contestants throughout the series of Celebrity Big Brother on the most popular mobile platforms. In addition, live polling enables the home audience to give their views on issues of the day.

The Tectonic platform is used for both voting and polling on iOS and Android for Big Brother and Celebrity Big Brother.

“We introduced live polling and paid in-app voting for Big Brother in summer 2014 using Tectonic Interactive’s platform and, by popular request, we have now extended this to Android.

Tectonic are technically and operationally flawless when handling large-scale interaction and they continue to support Channel 5 with new strategic initiatives.””Melissa Goodwin, Head of Commercial Partnerships, Channel 5

For more details and to get the app, click here

Channel 4’s “Singer Takes It All” gets almost 15% of viewers voting

singer

Channel 4 has hailed the launch of real-time voting show The Singer Takes It All as a “massive success” after it registered a record proportion of viewers taking part.

A New record For Live Audience Interaction

The real-time TV voting platform, provided by Tectonic Interactive, handled a peak of 22,000 votes per second from 142,000 app users. In total 2.4 million votes were cast throughout the hour long show.

The new entertainment format launched on Friday night to a live audience of 991,000 with a record 14.3% of the audience interacting live with the show.

That beat C4’s previous interaction record, which was set by The Million Pound Drop in May 2011, when 12.4% of the audience interacted with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith told Broadcast that The Singer Takes It All’s app was the commercial broadcaster’s “most successful launch”.

“We’re amazingly happy with it. It’s a totally different concept, but people really got it and we saw consistent voting all night,” said Channel 4 head of entertainment Justin Gorman.

Technical issues in the studio hampered proceedings in the early stages of the show, but Gorman insisted the app was “faultless”, adding: “It’s a live show. We never say never, but we don’t anticipate any issues next time around.”

Endemol UK chief creative officer David Flynn claimed that at one point the voting peaked at “22,000 a second”.

Download surge

The number of people downloading the app had increased “ten-fold” since the show began at 9pm on Friday, he added, from 30,000 downloads at the start of TX to 300,000 at the time of writing.

The Singer Takes It All app is currently the most popular free app in the Apple Store, and the most downloaded entertainment app for Android devices.

The voting platform was porvided by Tectonic Interactive, the app was developed by Chunk Digital

Full Story in Broadcast