UPDATE: World-Wide Winners at IBC Innovation Awards 2015

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Tectonic Interactive, along with Channel 4, Endemol and Chunk, are awarded this year’s IBC Innovation Awards for Content Creation.

To quote IBC
“Three very different projects were contesting the award for most innovative project in content creation, embracing social media, local radio and sports oversight. The winning entry is the UK’s Channel 4 and its talent contest The Singer Takes it All. This was entirely dependent on an app, first to allow the contestants to audition karaoke-style, then for realtime voting on live shows to choose a winner. It was a witty and engaging way to recreate the excitement of live television. Technology partners were Tectonic Interactive, Chunk Digital, Endemol and Electoral Reform Society.”

We are proud to have developed the live interactive technology for the world’s first real-time interactive show. Being recognised by IBC as the most innovative projects out of 170 countries is truly fantastic.Andy Shaw, Tectonic Interactive’s CEO

IBC2015 Announce Innovation Awards Shortlist

Double Award Win at Broadcast Digital Awards 2015

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Best Multiplatform Project

Thanks to everyone! Tectonic Interactive, along with Channel 4, Endemol and Chunk, win TWO awards at the 2015 Broadcast Digital Awards for “Best Multiplatform Project” and “Best App”.

We’re really proud to have been selected by our peers in the industry and to have worked with such a great team.

One judge described it as “The best example yet of using the power of online to drive a TV viewing experience”

“Brilliant digital innovation” was how Channel 4 Chief Creative Officer, Jay Hunt, described the format.

Up against stiff competition, various judges were impressed by the immersive experience and the integral role the technology played in the show. “A truly cross-platform, engaging and fun app that allowed the audience to play a part in the programme”

Thanks everyone – it was a really great team effort!

Broadcast Digital Awards Winners and Finalists

The X Factor dominates digital platforms

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Tectonic Interactive helps ITV dominate digital platforms – Highest ever app downloads and viewer interactivity

The X Factor continues to break new records on digital platforms, broadcaster ITV and co-producers FremantleMedia and SYCO Entertainment announced today.

“Offering our viewers the chance to vote for free, within The X Factor app, has driven audience engagement with this year’s show to brand new levels across the live broadcast and beyond.

This incredible level of interaction has proven that fans really do want to engage with live shows in new and exciting ways and we’re excited to be able to continue to innovate, with our production partners, to make this easier than ever before.”Ann Cook, Director of ITV Interactive

As the series heads into its star-studded live final at SSE Wembley Arena this Saturday and Sunday, the show has enjoyed some of the biggest ever engagement numbers on key digital platforms.

The award-winning app, sponsored by Domino’s, has been downloaded more than 2.4 million times during this series alone, up more than 56% from last year. User sessions numbered 37.4 million, up a massive 83% from last year. The most popular app features were free voting and contestant profiles – both new additions for this series. In-app voting was developed by Tectonic Interactive for ITV and FremantleMediaUK Interactive and in partnership with the app developer Tellybug.

“The innovations we introduced this year, such as free voting and contestant profiles, proved really popular with our fans and we couldn’t be more pleased with the results.”Kat Hebden, Head of Digital, FremantleMedia UK Interactive

“The voting app has also revolutionized the way in which the audience can engage with the brand and is something that we look forward to building on in 2015.”Mark Brittain, Global Head of Commercial, Syco Entertainment

It is great to see The X Factor audience voting en masse since the introduction of free in-app voting.

ITV are an innovative broadcaster with exacting standards and the clarity of vision of their interactive team makes it a pleasure to work together.Andy Shaw, Tectonic Interactive’s CEO

For the full ITV Press Release, please click here

“Best Entertainment App” Award

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The Singer Takes It All wins the “Best Entertainment App”

Recognising app excellence and innovation across the ecosystem, the annual Appsters Awards took place in the O2 Arena on Wednesday 12th November hosted by comedian John Robins.

The Singer Takes It All was the world’s first truly interactive show which ran on Channel 4 throughout August 2014. It demonstrated that real-time interaction is both technically possible, at scale, and makes compelling TV. Viewers simply had to press a button on their app, to then see the pay-off on screen just seconds later. The 15% audience engagement level was a new record.

On the first show, 15% of the audience interacted with the show – a record for Channel 4 and Uk television.
2.4 million votes were cast by more than 142,000 viewers.

The show was developed by Endemol, live voting was developed on the award-winning Tectonic Platform and the app was developed by Chunk Games.

Free voting introduced to The X Factor app

XF Free Vote

This year The X Factor fans can vote for free for the first time in the show’s history via App, available for iOS and Android smartphones and tablets.
The App is free and so is the brand new voting element.

ITV’s broadcast interactive partner, Tectonic Interactive, has developed the voting service which enables home viewers to vote quickly and easily via their apps.

The service is highly scaled in anticipation of a great response from the home audience. This is another example of ITV working with Tectonic Interactive to create new opportunities for ITV viewers to engage with their favourite show.

If you don’t yet have the App, what are you waiting for? iOS users download the app here and
this one’s for you Android users.

Channel 4’s “Singer Takes It All” gets almost 15% of viewers voting

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Channel 4 has hailed the launch of real-time voting show The Singer Takes It All as a “massive success” after it registered a record proportion of viewers taking part.

A New record For Live Audience Interaction

The real-time TV voting platform, provided by Tectonic Interactive, handled a peak of 22,000 votes per second from 142,000 app users. In total 2.4 million votes were cast throughout the hour long show.

The new entertainment format launched on Friday night to a live audience of 991,000 with a record 14.3% of the audience interacting live with the show.

That beat C4’s previous interaction record, which was set by The Million Pound Drop in May 2011, when 12.4% of the audience interacted with the show.

Channel 4 multiplatform commissioner for entertainment Jody Smith told Broadcast that The Singer Takes It All’s app was the commercial broadcaster’s “most successful launch”.

“We’re amazingly happy with it. It’s a totally different concept, but people really got it and we saw consistent voting all night,” said Channel 4 head of entertainment Justin Gorman.

Technical issues in the studio hampered proceedings in the early stages of the show, but Gorman insisted the app was “faultless”, adding: “It’s a live show. We never say never, but we don’t anticipate any issues next time around.”

Endemol UK chief creative officer David Flynn claimed that at one point the voting peaked at “22,000 a second”.

Download surge

The number of people downloading the app had increased “ten-fold” since the show began at 9pm on Friday, he added, from 30,000 downloads at the start of TX to 300,000 at the time of writing.

The Singer Takes It All app is currently the most popular free app in the Apple Store, and the most downloaded entertainment app for Android devices.

The voting platform was porvided by Tectonic Interactive, the app was developed by Chunk Digital

Full Story in Broadcast

Channel 4 launches first real-time voting talent show Singer Takes It All

Singer Takes It All

Channel 4 debuts a new format in August fronted by Alan Carr in which voters use an app to propel their favourite acts on a movable stage towards the “gold zone” and a possible cash prize.

Tectonic Interactive is providing the technology which underpins the interactive singing contest where viewers can vote in real time.

The Singer Takes It All is scheduled to air in late summer and allows audiences to vote in real time using a free app.

On set will be a movable 18-metre stage that can be manipulated by viewers depending on how they rate the act performing. The more popular the overall consensus is towards the act the act the closer it moves to a “gold zone”.

The contestants who spend most time in the gold zone will compete for a cash prize while the less popular acts will head to the back and a likely elimination.

The four-part series will be hosted by Alan Carr and does not feature any judges although celebrity guests will interact with the contestants.

It is due to air in August over in a weekend slot and is being made by Big Brother producers Endemol.

Tectonic Goes APAC with Oli Madgett

Oli_Madgett (small)Tectonic expands to Australia and the Asia Pacific region

Oli Madgett joins Tectonic to lead the development of their multi award-winning platform in the APAC Region.

Oli said “I have seen how the leading Broadcasters in the UK have used the Tectonic Platform to create new interactive formats, revamp well-established and popular shows and bring a new audience of smartphone users to engage with TV. I want Australian and Asian broadcasters and production companies to see the same benefits.”

Oli is based out of Australia, and brings with him over a decade of experience working with production companies and broadcasters in the digital space. Previously Oli was Commissioning Editor for Interactive at ITV and a co-founder of Participation TV agency Siren – where as Client Services Director he lead the delivery of services across shows on ITV, Channel 4, Five, Emap TV, MTV, Flextech and Sky.

Oli was most recently one of the co-founders of social entertainment company WeR Interactive, where he developed the concept for I AM PLAYR which has let over 16 million users ‘playing the life of a footballer’. Nominated for a BAFTA for Best Online Browser Game, WeR scooped the Gold Cannes Lions Trophy. Oli received the H.100 Award for the 100 most influential and innovative people working across arts, culture and the creative industries in the UK.

Broadcast Digital Awards “Best Platform Innovation” 2014

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The best of digital content and innovation were once again recognised with a coveted Broadcast Digital Award at this year’s gala dinner, which took place at London venue The Brewery on Wednesday 25 June 2014.

The Broadcast Digital Award  for”Best Platform Innovation” was awarded to the Tectonic Platform for the launch of in-app voting on The X Factor. Tectonic Interactive worked with ITV, Fremantle Media and Tellybug to introduce the in-app voting service which proved popular with viewers. The apps success led one judge to declare “This will change the landscape of television.”

The Broadcast Digital Awards is one of the most anticipated events in the UK digital broadcasters’ calendar. These are the only awards to celebrate the ever-changing digital market, honouring the best content and delivery across the UK. The Awards brought together over 500 of television’s most prominent individuals.